Michelle Kelly Copywriter
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October, 2012
November, 2012
January, 2013
September, 2013
To blog or not to blog? That is the question.
9/8/2013 11:16:38 PM
It seems I've gone 8 months without writing a blog. I'm going to be honest, I'm not a lover of blogs. I'd rather focus my writing on my products then some aimless babbling like I see on other blogs. I am in the middle of producing two new websites (one on hockey, one for education/conservation topics). I may post a blog or two about these endeavors. Or who knows.... I may just stick to posting on Facebook and Twitter.
Be Prepared
1/6/2013 9:13:47 PM

"Be Prepared", the motto of the Scouts.

My fun job is being the scorekeeper cooridinator at the Plano DPSC for hockey games.  It always amazes me when coaches and team managers don't have a roster ready to turn into us.  Part of being prepared for a game is telling the scorekeeper who's in or out so that game stats can be given to the correct player.

One night while scorekeeping and trying to figure out who's on the bench, I asked myself if I would be prepared when a new client comes to me.  I've since started doing a lot of marketing research as to the kinds of questions I need to ask, what answers I need to listen for in return, and what questions and answers might be asked of me.

Have you done your homework for you?  Are you prepared?

Goals for my own business
11/3/2012 5:06:17 PM

I realized I've negleted my blog lately.  Not because I haven't been working on my writing, just that life has gotten in the way.  In my "About Michelle" page, I mentioned that I work at a local ice rink.  Usually I'm the type of person to hide in the background and only share details with people I know.  This is not the way to build a customer base for a web writing and marketing business.  I'm the scorekeeper coordinator at the Plano Dr Pepper StarCenter for the hockey leagues.  The building was closed for a year due to a bad foundation under both sheets of ice and the health of our skaters was in jeopardy.  During that year all but one of my scorekeeping staff moved on to other jobs.  Hiring and training 11 new people and helping to get the Fall/Winter hockey season under way.  I love this job.  I love the sport.  And I love helping new players learn the ins and outs of the game. 

While watching games and going about my job, I've realized I need to have a better focus on my writing career too.  I've started making myself more notes in my calendar to help meet deadlines.  I have sticky notes lining the face of the shelf above my computer with motivational messages and where to find resource materials.  I'm going to streamline my writing career like I have my scorekeeping career.

November is known in the writing world as "National Write Your Novel Month".  Non-fiction authors have since come up with their own plans to write their non-fiction books in a month's time.  Bloggers have banned together to work to write a blog a day.  Poets are writing a poem a day.

November will be my month to finish work for my first few clients as well as the time I complete my goal of writing The Official Hockey Scorekeepers' Handbook.

What are your goals for November?

Why are blogs posted late at night?
10/15/2012 1:26:02 AM
I am a night owl by nature.  I'm raising a young daughter who's inherited the night owl gene, plus she requires less sleep then the average toddler.  Late at night is when she is most content to read and color by herself, I get a chance to sit at the computer for about 20-30 minute spurts before I'm up and reading, writing, or even dancing with her.  I cherish her interruptions, not because I don't like my career choice, but because I have had a burst of energy researching or writing and can let it simmer in my head and brainstorm, ready to sit down for another burst of furious work.  Playing with her helps to eliminate my staring blankly at my computer.  Who knew kids were good for your working habits?  I'd love to hear how you beat the "Uhhhhh" moments in your job.
Building Blocks
10/8/2012 11:04:01 PM
Have you ever watched a child play with building blocks?  They build and build and build, get it just right, and immediately tear it down and start over.  Have you ever felt that this is how your company's marketing goes; you plan and plan and plan, implement it, and almost immediately you scrap the plans and go back to the drawing boards to try again.  I'm finding "The Secret to Marketing" books are similar to the instruction booklets for children's blocks.  If you follow the formula you will get success, but only after some refinement will the final outcome be your creation.  I've read that the marketing experts keep a journal with notes of what works and what doesn't and why.  They say if something doesn't work right for one project, it just might be the solution for another project.  I'm starting my personal marketing journal, will you be starting your's too?
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