Michelle Kelly Copywriter
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October, 2012
November, 2012
January, 2013
September, 2013
Why are blogs posted late at night?
10/15/2012 1:26:02 AM
I am a night owl by nature.  I'm raising a young daughter who's inherited the night owl gene, plus she requires less sleep then the average toddler.  Late at night is when she is most content to read and color by herself, I get a chance to sit at the computer for about 20-30 minute spurts before I'm up and reading, writing, or even dancing with her.  I cherish her interruptions, not because I don't like my career choice, but because I have had a burst of energy researching or writing and can let it simmer in my head and brainstorm, ready to sit down for another burst of furious work.  Playing with her helps to eliminate my staring blankly at my computer.  Who knew kids were good for your working habits?  I'd love to hear how you beat the "Uhhhhh" moments in your job.
Building Blocks
10/8/2012 11:04:01 PM
Have you ever watched a child play with building blocks?  They build and build and build, get it just right, and immediately tear it down and start over.  Have you ever felt that this is how your company's marketing goes; you plan and plan and plan, implement it, and almost immediately you scrap the plans and go back to the drawing boards to try again.  I'm finding "The Secret to Marketing" books are similar to the instruction booklets for children's blocks.  If you follow the formula you will get success, but only after some refinement will the final outcome be your creation.  I've read that the marketing experts keep a journal with notes of what works and what doesn't and why.  They say if something doesn't work right for one project, it just might be the solution for another project.  I'm starting my personal marketing journal, will you be starting your's too?
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